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🦄 Soonicorn Club (LIVE)

Updated: Aug 3

Seeing the Latin American venture ecosystem’s unprecedented momentum, we asked ourselves: which Latin American company would become the next unicorn?

Last update: 9th of September, 2022.

To put it another way, which of them would enter our Soonicorn Club?

To better answer this question, we have been tracking down startups with an estimated value of more than $100M which are not yet unicorns, but might be soon.

We’ve been fascinated by the results that we update weekly here.

Latin America Edition 🌎

Chapter 1: Soonicorns by launch year #ClassOf

Chapter 2: Soonicorns by geography #TheOrigin

Then, we wanted to do the same for Spanish startups on the other side of the Atlantic...

Spain Edition 🇪🇸

Chapter 1: Soonicorns by launch year #ClassOf

Chapter 2: Soonicorns by geography #TheOrigin

Soonicorn immigrant founders in Mexico 🛫

Most recently, we wanted to know the role foreign founders play in the Mexican Soonicorn landscape. We found that 59% of all Mexican soonicorns have at least one foreign founder! #Powertotheimmgrant


🌈 To be part of our Soonicorn Club, you must meet a few criteria: (1) Founded in 2012, or after, (2) Public valuation of more than $100M OR last equity round of more than $20M, (3) VC-backed, (4) Still not a unicorn.


Please help us make this Soonicorn Club Live, and keep it updated:

Our Events


Thank you for joining us! We'll come back soon 🌈

18 November 2021 #BestOf. Sonya, Lolita, Antonia, MaryAnn.

What did happen in our last #SoonicornSocialClub? 🤔

1/ The Age of Soonicorns

How has the Latin American venture landscape evolved over time. Learn about this ~100 group of startups building the next tech giants.

Speaker: Manish Goyal, Portfolio Manager at JP Morgan Asset Management

2/ Redefining Founder-Friendly

Raising funds yes, but how to choose the right VC? Some advice on how to pick investors that would best fit your needs to become the next Latam unicorn.

Facilitator: Sonya Huang, Partner at Sequoia

Speakers: Mariana Castillo, founder & CEO at Ben&Frank & Agustin Feuerhake, founder & CPO at Fintual

3/ Scale Proof Culture

Each startup has a soul. Maintaining your culture while scaling is key. But how to do so?

Facilitator: Lolita Taub, Stealth Mode GP & Lightspeed Scout

Speakers: Courtney McColgan, founder & CEO at Runa HR, Miguel Mc Allister, founder & CEO at Merqueo & Marlene Garayzar, founder of Stori Card

4/ Wanted: Angel Operator

Investing is a way to give back. How to expose capital to buddy entrepreneurs’ success? You might be the right investor.

Facilitator: Mary Ann Azevedo, Senior Reporter at TechCrunch

Speakers: Deepak Chhugani, founder & CEO at Nuvocargo, Daniel Bilbao, founder & CEO at Truora, Adalberto Flores, founder & CEO at Kueski

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