Jimena and Federico met in early 2012. She was working as a product manager at HP. He had just resigned as CEO of a retail public company to start a VC firm. They chatted about their shared passion for marketing and technology. They instantly clicked. 

Federico introduced her to Diego, one of his students who was thinking of starting a carsharing startup. A few weeks later, the newly formed ALLVP wrote its first check to lead Carrot’s pre seed round. ‘Jimena was the first entrepreneur to trust me with her vision. In many ways, we started ALLVP together and I now see her as my co-founder.’ Federico remembers. 

ALLVP invested three more times in Carrot in the next few years. Federico joined the board as chairman and supported the team from zero to a merger in 2018. It was a wild ride with great successes and big challenges, an entrepreneurial adventure that would turn into a lasting friendship. 

As Federico continued scaling ALLVP, Jimena joined Facebook to lead product growth for Latin America. During her time at a big tech and her traveling the region, Jimena stayed involved with the community she had started with Federico by being a mentor and an angel investor for ALLVP portfolio companies, by then some of the best startups in the region.  

In 2022, ten years after they had first challenged each other to build and dream big, Jimena returned home to continue her work helping change the region for the better. She joined forces again with Federico, her investor and friend.